Who is ImpactLab?
ImpactLab was established in 2018 with a shared commitment to improving how investment is made to support people in our community to achieve their aspirations, especially those with the most complex lives. We believe that to make better decisions for our communities it's crucial to consider both the human stories and the hard facts that substantiate them.
Maria Owen, CEO, and Hayden Judd, COO, lead an interdisciplinary team with backgrounds in frontline service delivery, technology, investment management, business analytics, academia, procurement and public policy.
Our board, chaired by co-founder and former New Zealand Prime Minister Sir Bill English ensures we keep focussed on what matters most: supporting our customers to do good, better.
Where are your offices located?
We have offices across Aotearoa New Zealand (Wellington and Auckland), in modern spaces designed to spark creativity and collaboration. Coming soon to Australia.
187 Featherston Street, Wellington Central,
Wellington 6011
How do I know which ImpactLab product is right for my organisation?
We have an incredibly knowledgeable business development team who can work through your options with you, guiding you through a series of questions around your organisation and impact measurement goals to find the best fit within our products, if your goals and need don’t align perfectly with our existing products – you may be a great fit for our Impact Innovation modules which take a more bespoke approach to your needs.
What’s the first step to working with ImpactLab?
Get in touch for a discovery call, where we’ll discuss your needs and recommend the best approach for getting started on your impact measurement journey!
Can ImpactLab work with organisations outside of New Zealand?
Yes! We are expanding into Australia and work with organisations across different regions to measure and improve their social impact.
Do you offer special pricing for charities and community organisations?
Yes, we proudly offer not-for-profit pricing for charities and community organisations. For standard GoodMeasures, we offer a flat fee. However, fees may vary depending on the nature and complexity of your programme, so we recommend getting in touch with us directly. We'll assess your needs and provide a tailored quote.
For larger or more complex projects, we may recommend a short scoping phase to ensure we price the work accurately.
Is the data you use publicly sourced, or licensed?
Both. We use the Treasury’s CBAx value under its Creative Commons licence, and we access data from other publicly available sources.
How does GoodMeasure calculate social impact?
GoodMeasure uses a robust, evidence-basedapproach to quantify social impact, applying our Social Return on Investment(SROI) methodology and sector-informed data to assign a dollar value tooutcomes.
Who is GoodMeasure designed for?
GoodMeasure is for charities, funders, and organisations wanting clear, credible insights to improve their decision-making, aid funding applications, and demonstrate the long-term value of their work.
What makes GoodMeasure different from other impact measurement tools?
Unlike one-size-fits-all tools, GoodMeasure combines a rigorous methodology with real-world applicability, ensuring that insights are both credible and practical for driving meaningful change.
How long does a GoodMeasure take?
Most GoodMeasures take 6 weeks, depending on data availability and project complexity. We are consistently reviewing our delivery process to ensure the most efficient and easy to manage experience for our customers.
How can GoodMeasure support funding applications?
By providing clear, data-driven evidence of impact, GoodMeasure can help strengthen your funding proposals, helping you build confidence in the outcomes of your programme and giving you comparable insights to build into your applications.
What if our result isn’t as good as we hoped?
We believe in helping organisations to do good, better. Sometimes this means taking a good hard look at what you do. Sometimes this is easier when you have an independently verified understanding of your impact, and the evidence about what you do. If you are disappointed in your results, ImpactLab can provide you with support to take a more impactful approach to working with your community, and we can recalculate your social impact in 12 months to measure any improvements.
How does GoodMeasure Homes measure the impact of housing?
GoodMeasure Homes evaluates the social and economic benefits of stable housing, using SROI analysis to quantify the impact on a varitiy of outcomes including health, employment, education, and wellbeing.
What types of housing initiatives does GoodMeasure Homes support?
It’s designed for a variety of housing types, including social housing, emergency accommodation, affordable rentals, and other housing-related initiatives and programmes seeking to demonstrate their long-term impact.
Why is impact measurement important in the housing sector?
It is widely understood that stable housing drives wider social benefits, but its impact is often undervalued or hard to measure. GoodMeasure Homes provides credible, transparent data, measure and insights to highlight the value of housing initiativies.
How can housing providers use GoodMeasure Homes insights?
Providers use GoodMeasure Homes insights to improve their housing services, operational efficiencies and support further investment conversations by demonstrating the long-term impact of their housing interventions.
How is GoodMeasure Homes different from GoodMeasure?
GMHomes follows the same process and shares the same core aims as GoodMeasure, but its methodology has been specifically developed for the housing sector. It is based on an extensive review of New Zealand and internationally comparable housing research.
How is Impact Innovation different from GoodMeasure?
While GoodMeasure is our flagship SROI product, Impact Innovation offers a more tailored approach for impact measurement and insight generation.
Who is Impact Innovation for?
It’s designed for organisations with unique impact measurement needs, such as large-scale programmes, cross-provider collaborations, or initiatives or organisational models that don’t fit our standard measurement processes.
What does the Impact Innovation process involve?
We work through a facilitated process, including a combination of workshops, project design, and tailored measurement strategies that align with your organisation’s goals.
How does Impact Innovation help organisations with complex programmes?
By working through a more bespoke impact measurement approach, Impact Innovation ensures you can measure, improve, and communicate your impact effectively while factoring in the complexity of your organisations needs.
We help organisations measure, understand, and grow their social impact. Let’s work together to do good, better!