Showcasing
social impact
At ImpactLab our vision is to help make investment work for communities so people can live the lives they choose
Our story
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At ImpactLab, we believe every person should have the opportunity to live the life they choose. But mainstream social services often don't work well for people with complex and diverse needs, and that's where community organisations often step in to provide tailored support. That's why we help frontline impact organisations turn data into impact.
With 15,000+ hours spent refining our methodology with frontline teams and 350+ charitable programmes assessed, our independently reviewed products help make sure that every dollar invested creates a brighter future for communities.
Working with communities
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Whether you’re delivering services, funding initiatives, or shaping policy, our data-driven insights empower you to make informed decisions. We work across sectors to turn social investment into real, measurable impact for communities.
Charities
We help charities and social enterprises measure, understand, and grow their impact. By turning evidence into strategic insights, we make it easier to showcase your value, refine your approach, and secure sustainable funding.
Government & corporates
We work with government agencies and businesses dedicated to making a social impact. Our evidence-based approach ensures public and private investments lead to real, measurable results.
Iwi & kaupapa Māori
Our approach helps align investment decisions with the aspirations of Māori communities and the providers who support them.
Funders
We help philanthropists, foundations, and investors measure and compare social impact with confidence. Our insights support smarter investments, ensuring every contribution creates the greatest possible benefit.
Our journey
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Following our mission to fruition.
2019
ImpactLab’s beginnings
Recognising the need for accessible measurement
The ImpactLab team saw that while community organisations do critical work, it’s hard to track your impact when you're resource-constrained, your work is complex and the difference you make isn't easily visible. So, in our first year, we rolled up our sleeves and worked alongside our first partner charities to create a user-friendly measurement approach linking in government, academic and community data.
2021
Methodology & testing
Refining the approach
Working closely with charities, funders and other impact organisations, we developed a standardised way to put a dollar value on social impact. This collaboration led to GoodMeasure, our flagship product that turns complex data into clear, actionable insights. By 2021, we had demonstrated that Social Return on Investment (SROI) could be measured consistently and comparably – setting a new benchmark for accountability and impact measurement.
2023
Technology & people
Scaling for impact
With our methodology validated through hundreds of GoodMeasures, we took things to the next level – combining technology with expert analysis to scale our impact. ImpactPortal was born, giving organisations an easy way to gather data, track performance, and compare results. This phase made long term impact measurement informed by deep sector experience more accessible than ever before.
2025 & beyond
Looking ahead
Innovating for greater impact
Today, we’re focused on continuous innovation – enhancing the ImpactPortal and expanding our product suite to meet the evolving needs of our partners. As the demand for transparent, data-driven decision-making grows, we’re here to help funders and organisations make an even bigger impact – ensuring decisions about how to invest time, money and strategic focus are informed by real impact data.
Our people
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Our team are deeply curious about how people make positive change in their lives, and enthusiastic about empowering the organisations that walk alongside them.
Meet the team
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Behind the scenes
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ImpactLab runs on the enthusiasm of an energetic team with a shared mission. Whether we're deep in strategy, out in the community or just sharing a laugh at team events, these moments fuel our work.
Join our team
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We’re a team of passionate problem-solvers who believe in the power of data to drive real change.
