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GoodMeasure

GoodMeasure

GoodMeasure helps you understand and showcase your impact with confidence. It transforms complex data into a clear, compelling story – putting a dollar value on social change and giving you the insights to make data-driven decisions. Whether you're an organisation, funder, or policymaker, GoodMeasure equips you with the evidence to drive meaningful progress.

GoodMeasure
GoodMeasure

Trusted by 250+ organisations

GoodMeasure quantifies social impact in dollar terms, turning complex data into clear, actionable insights – helping you track progress and drive real change.

Insights for 350+ programmes

Built on robust, peer-reviewed methodology, GoodMeasure delivers trusted insights – helping you make smart, evidence-based decisions.

Guiding $800M+ in social investment

More than just reporting, GoodMeasure provides clear, actionable recommendations to optimise funding, refine programs, and maximise impact.

GoodMeasure: Clarity, credibility, and impact.

GoodMeasure is designed to bring clarity, consistency, and credibility to social impact measurement. More than just numbers, it helps organisations and funders tell a holistic story of their impact – using the best available data and evidence to reduce uncertainty and improve decision-making.

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GoodMeasure is about building a story of the long-term impact an organisation is seeking to deliver. GoodMeasure was created to bridge a critical gap in the social sector. Funders need confidence that their investment is driving real, measurable change, while frontline organisations need insights that help them refine their work, secure funding, and better serve their communities. Too often, impact measurement is inconsistent, complex, or inaccessible. GoodMeasure solves this by providing a standardised yet adaptable approach that ensures social investment decisions are backed by credible, transparent insights.

Good features

SROI calculation

Estimate long term social impact in dollar terms, offering a standardised way to assess value across programs and sectors.

Evidence-based insights

Leverages peer-reviewed research, government data, and frontline provider insights for robust, data-driven analysis.

Adaptable methodology

A standardised framework that’s tailored to the unique context of each organisation, ensuring relevance.

Comprehensive reporting

Delivers clear, detailed reports that outline program effectiveness and highlight opportunities for improvement.

Comparative benchmarking

Uses consistent metrics to track progress over time and assess or review performance.

Actionable recommendations

Provides practical guidance todevelop data collection, optimise funding, and improve service delivery.

Transparent analysis

Ensures that impact reporting is objective and credible, building trust among stakeholders.

GoodMeasure: Clarity, credibility, and impact.

GoodMeasure is more than just an impact measurement tool – it’s a standardised way of thinking about social investment, helping funders and organisations make smarter decisions, scale what works, and drive meaningful change.

Confident investment decisions

Empowers funders and decision makers with clear data to ensure every dollar is allocated where it can make the greatest impact.

Unified impact metrics

Creates a shared fact base for the social sector, aligning funders and service providers on what works and where to improve.

Faster, informed decision-making

Offers timely insights that enable real-time adjustments and improvements, reducing reliance on lengthy evaluations.

Enhanced credibility

Strengthens stakeholder trust by providing evidence-backed, transparent reporting that validates social impact.

Continuous improvement

Facilitates ongoing benchmarking and strategy refinement, ensuring that social investments are always driving meaningful change.

Sectors using GoodMeasure

Whether you’re delivering services, allocating resources, or shaping policy, our data-driven insights empower your decision-making. By partnering with organisations across sectors, we transform social investment into measurable progress that elevates communities.

Charities

We help charities measure impact, refine strategies, and secure funding.

Government & corporates

We help agencies and businesses drive measurable social impact.

Iwi & kaupapa Māori

We align investments with Māori communities' aspirations and support providers.

Funders

We help philanthropists and investors measure social impact confidently for smarter investments.

How it works

Step 1
Understanding your programme

We begin by collaborating closely with you to grasp your services, understand who you support, and clarify the outcomes you aim to achieve. This step captures the full story behind your programme’s impact.

Step 2
Applying the best available evidence

Using global research, government data, and real-world insights, we evaluate the potential and scale of impact. This ensures our estimates are credible, independent, and firmly rooted in evidence.

Step 3
Collecting and analysing your data

Using the ImpactPortal we easily capture all the essential programme data – such as participant numbers, demographics, and service delivery details – ensuring our analysis is tailored, accurate, and truly reflective of your impact on the ground.

Step 4
Measuring social value in dollar terms

This is the magic sauce - we calculate the Social Return on Investment (SROI) to estimate the lifetime social value generated by your programme, helping you see clear, tangible benefits relative to costs.

Step 5
Delivering actionable insights

Our findings are presented in a clear, practical impact dashboard and report that highlights your strengths, opportunities, and comparisons with similar services. These insights empower you to refine your approach, effectively communicate your value, and secure funding.

Our satisfied customers

"Once we received the GoodMeasure report, it helped us establish systems to effectively track our day-to-day interactions with regular programs. GoodMeasure has truly supported us and pushed us to a new level of professionalism, giving us exposure we didn’t have before."

Frank (and Tina) Hicks
GooC

"One of the major steps we took was going back four years and interviewing participants who had completed the program at that time."

Dale Bailey
Springboard Trust

"We’re currently rolling out a new CRM system. While coordinating projects, we identified some gaps in the information we weren’t collecting, which could be really useful."

Ula Letele
Grace Foundation

"As agencies serving the community, we have a responsibility to do our best. I believe the GoodMeasure process helps us meet that responsibility by challenging and encouraging us, ensuring that whatever we offer is the best possible service to the community we serve."

Murray Edridge
Wellington City Mission

"GoodMeasure has helped us gain a better understanding of what truly constitutes good practice – the kind of practice that leads to results that make a real difference."

Jono Campbell
Te Ora Hou

"When we reviewed the insights from GoodMeasure, we started focusing more on the end model – bringing our team closer together and ensuring our navigators connect the dots for everyone who supports us."

Tom Irvine
Ngāti Whātua Ōrākei

"Data isn't just something we collect to show how we've spent money; it actually informs the changes we make to our services and helps us identify when shifts are needed based on what the data is telling us."

Val Carter
Home & Family Charitable Trust

Frequently asked

questions

Contact us

GoodMeasure uses a robust, evidence-basedapproach to quantify social impact, applying our Social Return on Investment(SROI) methodology and sector-informed data to assign a dollar value tooutcomes.

GoodMeasure is for charities, funders, and organisations wanting clear, credible insights to improve their decision-making, aid funding applications, and demonstrate the long-term value of their work.

Unlike one-size-fits-all tools, GoodMeasure combines a rigorous methodology with real-world applicability, ensuring that insights are both credible and practical for driving meaningful change.

Most GoodMeasures take 6 weeks, depending on data availability and project complexity. We are consistently reviewing our delivery process to ensure the most efficient and easy to manage experience for our customers.

By providing clear, data-driven evidence of impact, GoodMeasure can help strengthen your funding proposals, helping you build confidence in the outcomes of your programme and giving you comparable insights to build into your applications.

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We believe in helping organisations to do good, better. Sometimes this means taking a good hard look at what you do. Sometimes this is easier when you have an independently verified understanding of your impact, and the evidence about what you do. If you are disappointed in your results, ImpactLab can provide you with support to take a more impactful approach to working with your community, and we can recalculate your social impact in 12 months to measure any improvements.

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Ready to go?

Get in touch today to see how we can help you understand and grow your impact.

Talk with us
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