Do Good, Better

Turn data into action

ImpactLab connects decision-makers in the social sector with trusted information they can use to do good, better. Our suite of products delivers a learning process and evidence-based insights to help you know, show and grow your impact for the communities you care about.

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Insights
Measured programmes reach
1.3m
people
Programmes measured
350
+
Programme reach
1.3M
people
Investment analysed
$
791m+
Programmes measured
350
+

You’re in good company!
Over 250 organisations are measuring and improving

Across Aotearoa, impact organisations are driving change. With over 350 programmes assessed through ImpactLab, we've analysed over $791m in investment, supporting 1.3m people, which has generated billions in social value – all helping people live the lives they choose.

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Turning data into actionable insights

At ImpactLab, we help change-makers track, understand and grow their social impact. Our products link your data with the best of available public and academic data to provide you with clear insights – so you can build a data-driven picture of how your services.

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GoodMeasure helps decision-makers estimate their long term impact, demonstrate outcomes and inform funding decisions. As ImpactLab's flagship tool, GoodMeasure puts a dollar value on social impact with credible, sector-informed insights, giving organisations the confidence to make data-driven decisions.

Key features:

  • Social Return on Investment (SROI) metrics
  • Independent third-party process
  • ‘Learn by doing’ impact measurement training
  • Levers to enhance impact and data collection
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Impact Innovation helps organisations tackle complex impact measurement challenges with bespoke solutions tailored to their needs. Combining expert facilitation with proven methodologies, it supports decision-makers in designing measurement frameworks, understanding outcomes, and strengthening their impact strategy.

Key features:

  • Taliored project design and planning
  • Expert-led facilitation and workshops
  • Modular approach to suit diverse needs
  • Practical tools to enhance data collection and reporting
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GoodMeasure Homes helps decision-makers estimate the long term impact of their housing models, demonstrate outcomes and inform investment and funding decisions. As an extension of our flagship GoodMeasure tool, GoodMeasure Homes puts a dollar value on social impact with credible, sector-informed insights, giving organisations the confidence to make data-driven decisions.

Key features:

  • Social Return on Investment (SROI) housing metrics
  • Independent third-party process
  • ‘Learn by doing’ impact measurement training
  • Levers to enhance impact and data collection
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Our process

A guided journey towards deeper impact insight.

About us
  • 01
  • 02
  • 03

Engagement & assessment

We start by getting to know your organisation – what you do, who you support, and what drives you. Working closely with your team, we assess your data and identify your theory of change, making sure our approach fits your goals and aligns with your mission.

Implementation & analysis

With our ImpactPortal, you can easily capture frontline and operational data. Our expert analysts then bring it all together – blending your data with academic research and government insights. Powered by both smart tech and sharp minds, we build a clear, quantified picture of your impact.

Insights & action

Our products help you put a dollar value on your social impact, track progress, spot gaps, and measure growth over time. With clear, sector-informed insights, you'll be empowered to make strategic decisions and grow your impact.

Impact portal

Bring the best of human analysts and technology together.

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1

People led, tech-enabled

Our technology combines cutting-edge impact measurement with real human expertise. Powered by our purpose-built ImpactPortal and guided by our expert analysts, we make sure every metric is informed by the real story behind the data.

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2

Seamless data management

Our intuitive data portal empowers users to input and manage their impact data effortlessly. The streamlined interface, combined with the strategic guidance of ImpactLab, simplifies your journey from data entry to impactful analysis.

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3

Centralised impact insights

Access comprehensive impact reports, SROI metrics and essential resources all in one place. Our portal provides access to education, explainers, and analyst chat support, to help you make the most of your impact data.

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1

People led, tech-enabled

Our technology combines cutting-edge impact measurement with real human expertise. Powered by our purpose-built ImpactPortal and guided by our expert analysts, we make sure every metric is informed by the real story behind the data.

image
2

Seamless data management

Our intuitive data portal empowers users to input and manage their impact data effortlessly. The streamlined interface, combined with the strategic guidance of ImpactLab, simplifies your journey from data entry to impactful analysis.

image
3

Centralised impact insights

Access comprehensive impact reports, SROI metrics and essential resources all in one place. Our portal provides access to education, explainers, and analyst chat support, to help you make the most of your impact data.

Key data partners

Integrated data partner

Methodology review partner

Data connectivity partner

Doing good better with

Our satisfied customers

"Data isn't just something we collect to show how we've spent money; it actually informs the changes we make to our services and helps us identify when shifts are needed based on what the data is telling us."

Val Carter
Home & Family Charitable Trust
 Val Carter

"GoodMeasure has helped us gain a better understanding of what truly constitutes good practice – the kind of practice that leads to results that make a real difference."

Jono Campbell
Te Ora Hou
Jono Campbell

"One of the major steps we took was going back four years and interviewing participants who had completed the program at that time."

Dale Bailey
Springboard Trust
Dale Bailey

"When we reviewed the insights from GoodMeasure, we started focusing more on the end model – bringing our team closer together and ensuring our navigators connect the dots for everyone who supports us."

Tom Irvine
Ngāti Whātua Ōrākei
Tom Irvine

"We’re currently rolling out a new CRM system. While coordinating projects, we identified some gaps in the information we weren’t collecting, which could be really useful."

Ula Letele
Grace Foundation
Ula Letele

"Once we received the GoodMeasure report, it helped us establish systems to effectively track our day-to-day interactions with regular programs. GoodMeasure has truly supported us and pushed us to a new level of professionalism, giving us exposure we didn’t have before."

Frank (and Tina) Hicks
GooC
Frank (and Tina) Hicks

"As agencies serving the community, we have a responsibility to do our best. I believe the GoodMeasure process helps us meet that responsibility by challenging and encouraging us, ensuring that whatever we offer is the best possible service to the community we serve."

Murray Edridge
Wellington City Mission
Murray Edridge

Featured resources

All resources
Springboard Trust
Case Studies
Case Studies
March 12, 2025
April 3, 2025

Springboard Trust

We heard about ImpactLab from some of our principals, who suggested it would be very good for us as we are very committed to evaluation and improvement.

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Guardians of Our Children
Case Studies
Case Studies
March 11, 2025
April 3, 2025

Guardians of Our Children

Helping Guardians of our Children level up their systems

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Mary Potter Hospice
Case Studies
Case Studies
March 13, 2025
April 3, 2025

Mary Potter Hospice

We knew intuitively that our work was valuable, but we could not easily prove it.

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Ngā Tāngata
Case Studies
Case Studies
March 11, 2025
April 3, 2025

Ngā Tāngata

We were looking for support to learn more about our data, understand what it tells us, and evidence the difference we make in a meaningful way.

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All resources

Get in touch

We help impact organisations know, show and grow their social impact. Let’s work together to do good, better!

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