We focus on what creates the biggest difference to our ultimate customers – families and communities.

We act in an honest, open and objective manner. We are up front when we don’t have a good answer and will try our best to find one.

We honour the trust our customers place in us when they share their stories and data. We respect the people who are the protagonists of these stories.

We care enough to ask the hard questions, and we are willing to fail in order to learn.

We love and live the questions without assuming the answers, and value the expertise of everyone we meet.

We support and empower each other, because it takes a community to create a movement.